A public-facing symbol
The mark helps people quickly identify approved carbon recovery actions.
Learn
What Pink Dot means, and why that matters.
Pink Dot is a sorting and routing instruction. It simplifies public behavior while supporting more advanced downstream recovery logic.
About the mark
What it is.
A reverse supply chain cue
It links product instruction, bag, bin, collection, routing, and end-market handling.
A design system
The mark can appear on packaging, bags, decals, station headers, and site signage.
A scalable protocol
The same visual language can work across retail, residential, airports, campuses, and controlled venues.
Boundaries
What it is not.
Not a composting label
Composting is one possible destination. Pink Dot is the front-end coordination signal.
Not a biodegradable claim
It does not make decomposition or environmental performance claims about a material.
Not a recycling symbol
Blue recycling still handles clean recyclables. Pink Dot identifies a separate carbon recovery stream.
Not a guarantee
End-market outcomes depend on local rules, processor capability, and approved site specifications.
Composting vs. Pink Dot
Composting is a process. Pink Dot is a coordination system.
Composting
Focuses on aerobic breakdown into compost and soil-related outputs.
Pink Dot
Routes approved food scraps, food-contact materials, and carbon-rich residuals into the right recovery stream.
Composting labels
Usually make a material claim about compostability under certain conditions.
Pink Dot labels
Make a participation and sorting claim: this belongs in the Pink Dot stream if locally approved.
Universality
One visual language. Many settings.
The same system can be visible in retail, residential, and aviation contexts while serving very different operating models.
